12/9/2023 0 Comments Infogram examplesWith this solution, you can take images (infographics, photographs, maps, etc.) and introduce more context and content. ThingLink is yet another interesting interactive content creation platform. Be aware that you won’t be able to create interactive white papers and eBooks with this platform, as effects affect the entire image (say that five times fast!). At around $200/mo, it’s reasonable (and so much fun). Just because you’re at work doesn’t mean these engagement tactics won’t intrigue you. Engagement on Zembula-created content can include “scratch cards” that uncover information, “break the glass” to reveal an image beneath, slide bars, peels, zips, tears, and spins.ĭon’t assume this is more B2C-focused than B2B. While Infogram entices viewers to interact with data mostly by hovering over images, Zembula opts for a more flashy approach. Zembula, unlike Infogram, is heavy on the interactivity. Their enterprise/agency tier runs about $700/mo for features that include client branding templates, advanced training, and multiple user accounts. The business tier costs about $70/mo for most features. Infogram offers several account levels, all of which are much more budget-friendly than Ceros and SnapApp. Infogram also lets you create GIFs for social media posts (which is always fun). Here’s an example of a flexible, interactive infographic. This isn’t an interactive feature, though. Since you can have GIFs embedded (the way you can’t with traditional PDFs), it would make your white papers more animated. You can hover over charts and graphs to get a deep dive without navigating away from the main document. Many of Infogram’s users are journalists and media professionals, which speaks to the platform’s ability to convey information. You can create white papers within Infogram, but their strongest formats are infographics and reports. As their name suggests, this platform focuses on interactive infographics. Infogram is like Canva, but for interactive reports. User reviews generally agree that the tool allows for marketing growth, but the software is “not as flexible in design and functionality as it could be.” The pricing is comparable to Ceros. Their motto? “Lose the gate, not the leads.” SnapApp targets the B2B market, and they tout improving lead qualification for demand generation marketers. To be fair, much of the same functionality can be found in both products, so it’s worth looking into this platform if you’re also considering Ceros. From the reviews I’ve read, it’s clear that graphic designers tend to prefer Ceros to SnapApp. Their examples, while interactive, have more design restrictions. SnapApp is another content creation platform. If not, there are some alternatives below. If you’re an enterprise and/or have a graphic designer on staff, consider looking into this solution. Users report that the creation process is quite time-intensive, and the combination of this plus the high price point ($3,000/mo for the basic package) disqualify most SMBs.įor your viewing pleasure, I’ve pulled together some of Ceros’ interactive content examples that work to: You also have the ability to create your own. Here are some case studies if you’re interested in diving deeper.Īs for the creation aspect, Ceros has a library of templates to work from. One marketing agency turned a static piece of content (that was seeing a 3 percent conversion rate) into an interactive guide that exceeded a 30 percent conversion rate. If you’re looking to take eBooks or white papers and turn them into captivating experiences, Ceros is absolutely the most well-built solution.įrom a B2B perspective, the results clients see with Ceros is impressive. It’s a platform not unlike Adobe’s Creative Suite in that nothing is coded and it’s meant to be used by graphic designers. Ceros is an interactive content tool used for turning content into interactive experiences. Subscription-Based Interactive Content Tools Ceros Without further ado, let’s take a look at several interesting interactive content tools. I simply researched interactive content tools, found my favorites, played around with some of them, and hope to save you time looking for a solution. I’m not being paid by any of these vendors to promote their product. There are dozens of options to choose from, but we’re going to look at the ones suitable for B2B marketing use.ĭisclaimer: This article is biased only in the sense that these are my opinions. This can be difficult, as the interactive content market is still fairly new. The next step in your content journey is to find the right tool to build your interactive content. Since you’ve decided to make your content more engaging, let’s explore the best ways in which to do this.
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